Enhancing the lives of youth today for a brighter tomorrow

The San Francisco Bay Area is known for its generosity and philanthropic spirit. However, even in this resource-rich area, there are children who haven’t been exposed to all the opportunities this area has to offer. Through unique, event-based experiences, we open their eyes to hope and possibility.

Our mission is to create moments of wonder that spark a lifetime of joy and possibilities.

WWFC also amplifies other non-profit, youth-serving organizations by creating awareness and visibility through our events.

We believe all kids deserve a chance to just be kids. We encourage youth to laugh hard, grow tall, and dream big through access to sports, after-school programs, health care services, and exceptional experiences.

Since 1994 Wender Weis Foundation for Children has been committed to improving self-esteem and self-confidence of children living in underserved communities across the SF Bay Area. When children believe in themselves, they are able to develop the emotional, social, and physical skills that allow them to lead healthy, motivated, and inspired lives. We donate proceeds to local outreach programs to bridge this gap for children with inspiring opportunities.

The benefits are countless. From responsibility to trust to cooperation to gratitude, our goal is to play role in building character in the next generation.

Here’s how we do it:

With a 29-year legacy, we are known for sustaining and advancing impactful youth and family programs. We rally philanthropists, educators, coaches, legislatures—and superheroes— alike to inspire kids.
We distribute grants to sports teams, after-school programs, hospitals, shelters, and environmental agencies. We focus our investment criteria on the quality of programs and lives touched.
Each year we host two events: Holiday Heroes and Children’s Champions, to expose children to the wonder and possibility in their own lives.

Our Founder and President


From a very young age, Amy Wender, founder and president of WWFC,
was inspired by her family’s commitment to creating impact. Many of her earliest memories, growing up in New York City, include charitable projects including volunteering at a food kitchen, interning at the Children’s Rights Project of the American Civil Liberties Union, working at a shelter for domestic violence survivors, and volunteering at a rape crisis center.
Her dedication to philanthropic work was also sparked by cherished family moments attending football games with her father. In addition to the joy of being with her dad and the excitement of the games, Amy loved waiting with her father to meet players after the game. During those tenuous years between childhood and adulthood, Amy was inspired by a brief conversation with a quarterback from the Dallas Cowboys. He offered her advice that helped to guide her through her decision-making in the years ahead and gave her the confidence to dream big.
After high school, Amy headed west to Stanford University, pursued a major psychology and worked as a paralegal at a Palo Alto law firm. She observed partners and associates at her firm as well as college athletes and professional athletes-people from all different backgrounds and socio-economic means – finding ways to give back to the community through volunteerism, financial contributions and in-kind support.

When she watched a high-profile athlete begin his own foundation, Amy thought – if he could do this, why couldn’t I? In 1994, the Wender Weis Foundation for Children was created – the embodiment of her experiences growing up, and her first-hand knowledge of an athlete to inspire believe in themselves.
To learn more about the business-side, Amy pursued MBA from the Kellogg Graduate School of Management at Northwestern University, while still running WWFC.
After earning her MBA, Amy moved back full-time to the Bay Area, and her vision has impacted thousands of youth and their families. Through WWFC, her determination has connected hundreds of athletes and kids through shared experiences and resulted in the contribution of millions to youth-serving non-profits.
Currently, Amy lives in Palo Alto, California with her husband and middle-school-age son. In addition to her leadership of the WWFC, Amy serves on a wide variety of non-profit boards and always makes time to cheer on her favorite sports teams, attend the San Francisco Ballet, and spend time with family and friends. Go, Cardinal!

Media Partners

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